Monday, February 17, 2014

Resume: Robert A. Hall

Robert A. Hall            
709 Harrington Drive, MadisonWI 53718     
Voice: 608.285.5929   Cell: 608.215.3193
E-mail: tartanmarine(at)                                

Relevant Experience:

2008-2013       Executive Director
American Association of Hip and Knee Surgeons, Rosemont, IL
Managed all executive functions for a 1,950 member association of the leading total joint arthroplasty surgeons in North America. Developed and implemented the first written budget, of $1.3M which has increased to $2.2M. Increased assets by $4M, 178%. Reorganized and hired new staff, while growing staff 42%. Wrote AAHKS policy manual for Board approval. Drafted membership development plan, and increased membership 82%, setting membership growth and conference attendance records in each of the first four years. Wrote plans for PR and Marketing the Annual Meeting. Brought layout of newsletter and conference documents in-house, revamped the print AAHKS Update newsletter, and the monthly News You Can Use e-newsletter. Developed first employee handbook, and enhanced staff benefits. Completely revised the bylaws, which were approved by the membership. Negotiated and oversaw migration from three small, limited function databases to the Personify Database AMS hosted by the American Academy of Orthopaedic Surgeons. Drafted website reorganization, negotiated hosting by AAOS and launched new website. Developed and presented the first-ever Board orientation.

2002-2007       Executive Director
American Academy of Cosmetic Dentistry, Madison, WI
Managed all executive functions for a 7,800 member international academy of dental professionals, with members in 60 countries, affiliates throughout the world, and a subsidiary charitable foundation. Developed and implemented $8M annual budget. Reversed a two-year deficit of $1.2M. Operated at a combined Fiscal Year 03-07 surplus of over $5.5M, nearly tripling the financial reserves. Increased membership 62%, from 4,817 to 7,806, reversing a decline. Oversaw highly-successful conferences, three of which set attendance records. Oversaw start-up of eight international affiliates. Supervised staff of 21. Restructured staff, terminated five staff members. Hired seven new staff and promoted three staff members from within to fill vacancies due to staff resignations and restructuring. Facilitated development and annual updates of new strategic plan. Developed first policy manual. Revised the Employee Handbook. Retained new attorney and IT company. Wrote articles for the Academy Connection newsletter, the Journal of Cosmetic Dentistry and numerous association management publications. Represented the Academy to other dental/healthcare associations and at trade shows.

1999-2002       Executive Director
National Association of Pediatric Nurse Practitioners, Cherry Hill, NJ
Managed all executive functions for a 6,500 member national professional association for PNPs. Developed and implemented $1.6M budget. Operated at a solid surplus, increasing reserves over $500k. Increased membership 21.7%, from under 5,400 to over 6,500. Presented advocacy workshops to chapters nationwide. Supervised staff of nine. Hired new office manager and support staff. Worked with Board to select new lobbyist. Recommended facilitator and oversaw development of new strategic plan. Redesigned publications for consistent look. Doubled the size of the newsletter while reducing printing costs. Wrote copy and produced layout for the PNP newsletter. Worked with programmer to develop and implement new custom database in Access. Represented the association in meetings with federal legislators, industry representatives and other nursing/healthcare associations. Published articles about Pediatric Nurse Practitioners in the consumer press. Wrote the NAPNAP Political Guide and articles on lobbying for the Journal of Pediatric Health Care. Developed design for updated Internet website
1997-1999       President
Graphic Arts Association, Philadelphia, PA
Managed all executive functions for a 400-company-member printing industry regional trade association. Brought a $100k annual deficit to $0 in the first full year. Developed and implemented $1M budget. Developed and implemented a reorganization plan for the association, out-sourced several functions, reduced staff from 14 to 8, hired new controller, bookkeeper, and membership/education director, eliminated departments to build single staff team, merged subsidiary organizations to reduce over-head and paperwork. Developed and implemented new dues structure, reducing dues for many member companies. Replaced department databases with one networked database, iMIS. Revamped, edited, wrote and produced layout for monthly newsletter, UpDate. Increased communication with member companies. Developed new Internet webpage. Wrote new mission & vision statements. Conducted the association’s government relations program and worked with state agencies and legislators.

1994-1997       Executive Director
Pennsylvania Optometric Association, Harrisburg, PA

Managed all executive functions for a 1,200 member professional association of doctors of optometry. Developed and implemented $740,000 budget. Hired and supervised staff of eight, including government affairs, public relations and meeting planning professionals. Increased member participation in political advocacy. Presented lobbying workshops to local chapters. Oversaw the association’s government relations program and worked with lobbyists, as POA achieved its long-term legislative goal of allowing optometrists to prescribe therapeutic drugs. Represented association at national meetings, to other associations and at political events. Edited, wrote and published articles for monthly newsletter, the Keystoner.  Increased membership by over 6%. Established e-mail communication and Internet webpage. Instituted tracking program and greatly increased HMO compliance with freedom-of-choice statute. Wrote the POA Political Handbook, the POA Vision Statement and legislative documents.

1983-1993       Executive Director
Florida Psychological Association, Tallahassee, FL

Managed all executive functions for a 1,300 member professional association for psychologists. Opened first full-time office, acquired equipment, hired and supervised staff. Maintained member records and financial accounts. In 1990, located, negotiated price and purchased an FPA mortgage-free headquarters building. Planned, selected sites and managed increasingly well-attended conventions and workshops. Edited, wrote, produced layout for and published the bi-monthly Florida Psychologist, the Political Handbook, the annual Membership Directory, and other publications. Increased membership by 190%, from 449 to 1,306. Developed computer database of members, students and all licensed psychologists in Florida. Monitored Board of Psychological Examiners meetings, other governmental agencies and allied associations. Supported lobbyist in very successful government relations program. Hired and supervised Director of Government Relations and other staff.

1973-1982        Senator
Commonwealth of Massachusetts, Boston, MA

Elected to the Senate in 1972, immediately after graduating from college. Defeated well-known incumbent by 9-vote margin. Re-elected four times by large margins, including being nominated by both parties in 1976. Retired undefeated in 1982. Organized, managed, raised funds, recruited volunteers and planned functions for these campaigns. Wrote copy, scheduled, and planned layout for flyers, advertising and direct mail for all campaigns. Sponsored over 60 bills that became law. Acquired broad experience in constituent casework, problem solving and drafting legislation. Hired and supervised office and research staff of aides and volunteers. Wrote and placed news releases. Gained extensive public speaking, media and interpersonal experience. Appointed party Whip. Represented 149,194 constituents in ten communities. Served on ten standing committees.

Military Service:

1977-1983       United States Marine Corps Reserve

Regimental Public Affairs Officer. Rank: Staff Sergeant. Declined commission as Limited Duty Officer in Public Affairs field due to time constraints of association management position. Wrote news releases, feature articles, public service spots and ads. Tripled favorable news coverage of unit. High Shooter in reserve company in 1978 235/250.

1964-1968              United States Marine Corps

Radio Relay Team Chief. Rank: Corporal. Served in Vietnam as a volunteer. NCO Leadership School, 1st in Class. Electronics School, 2nd in class. Passed Armed Services two-year College Equivalency Exam.


1981-1982  Northeastern University, Boston, MA
      Public Relations I & II, 6 credits, GPA: 4.0.

1977-1980  Fitchburg State University, Fitchburg, MA
      Earned MEd in History attending night classes, 33 credits, GPA: 3.68.

1970-1972  University of Massachusetts, Amherst, MA
      Earned BA in Government, 74 credits, GPA 3.03
Student Senate, Pi Sigma Alpha National Political Science Honor Society. Minor in Education. Certified to teach Social Studies at the secondary level in Massachusetts. Class champion in fencing, beginner foil, in 1971.

1968-1970  Mount Wachusett Community College, Gardner, MA
Earned AA in Liberal Arts, 64 credits, GPA 3.42.
Student Government President, Dean’s Key, Phi Theta Kappa National Honor Fraternity, Who’s Who in Junior Colleges. SAT in 1968, combined score 1,424. Verbal 99th percentile, Math 95th percentile. College chess champion, 1980. “Lettered” as first board for the chess team.

1981  Institute of Speed Reading, Harvard, MA
Tested at 1,435 Words per Minute with 97% comprehension.

Other Activities:

·         Earned Certified Association Executive credential from the American Society of Association Executives. Inactive due to retirement.
·         Freelance writer. Published articles on association management and other topics, op-ed columns, fiction and poetry in over 75 national and regional publications, including Association Management and Chicken Soup for the Veteran’s Soul.
·         Published ten books, including Chaos for Breakfast: Practical Help and Humor for the Non-Profit Executive, published by ASAE.
·         Presented well-received seminars on lobbying, leadership, membership development and parliamentary procedure.
·         Former member of American Society of Association Executives, and Association Forum of Chicago. Life member of the Marine Executive Association.
·         Served as PR Chair, Tallahassee Mensa.
·         Taught Scottish Country Dance classes, served as branch chair and secretary.
·         Attended numerous seminars and workshops on association finances and management.

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